The BeLeaf name was originally the parent company for the prescription-only Noah’s ReLeaf, a CBD product designed to treat seizures. BeLeaf Life’s Oils needed to be positioned to carry that prestige while being inviting to the new possible consumers of CBD. The BeLeaf branding was given a refresh and expanded to better align with the product line. The line itself carried this spa-like treatment to represent a high-end alternative approach to health and wellness.

BeLeaf Life’s Oils is now a six-figure a year company and only growing. The brand is featured regularly in media and via collaborations with other brands. It can be found in cannabis dispensaries, health stores, grocery stores, and plenty others.