Modifi began as just a nugget of an idea for a sub-brand of BeLeaf Life’s Oils. The concept was to give medical professionals and consumers a brand that treated CBD more like a pharmaceutical. Stripped of everything except CBD (called CBD Isolate) the brand was positioned to be both a teaching platform and a calming, welcoming product. The name, which is based on the Italian word Modificare, was created to call out exactly what the brand’s intentions are–to modify your care routine. The branding and packaging were built around these ideas using cool blues, scientific cues, and rounded shapes.

Modifi currently sits in cannabis dispensaries, grocery stores, and pharmacies in several states next to its sister brand BeLeaf Life’s Oils. It is part of a six-figure a year brand that is educating thousands on CBD and its uses.