Malpaca is a bedding company made with all-natural, ethically sourced alpaca wool. The product need to be branded, positioned and launched, and needed an independent sales channel, an e-commerce site that would house this soon to be popular product.

Designing and developing a brand with a strong visual tie to the animal was very important. Next, we created the position and a visual language that effortlessly spells out the product benefits. Simultaneously we built an e-commerce system to sell the product, as well as beautiful packaging that the product is sold and delivered in. Trade and marketing materials followed as this product was also going to be sold wholesale with key bedding partners in retail and online.

Malpaca is one of the top-selling Alpaca bedding products today. From pillows to duvets, the brand is in their 3rd year selling online and as well as brick-and-mortar locations, and so many are learning the benefits of using these natural and comfortable household staples.